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The Jones Sewing Machine Company
A brief history of the beginning of the factory and William Jones
By Alex Askaroff

 

  Alex I Askaroff

Alex has spent a lifetime in the sewing industry and is considered one of the foremost experts of pioneering machines and their inventors. He has written extensively for trade magazines, radio, television, books and publications world wide. Over the last two decades Alex has been painstakingly building this website to encourage enthusiasts around around the Globe.

 

 

The Jones Sewing Machine Company

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Around 1858 an engineer named William Jones became fascinated in the new sewing machines that were coming across from America. At the time William and his brother had a small engineering plant that made steam engines to power factory equipment such as pumps, lathes, jigs and other machinery of the period.

William must have been a little like me for he was spellbound with the new fangled contraptions. He took them apart, found their weaknesses, then rebuilt them. He knew there was big money to be made in sewing machines and Britain was ready. He also knew he could undercut the expensive imports of the time.

Remember he was in the centre of England, the heartland of the British industrial revolution. New ideas and businesses were everywhere, springing up like mushrooms on a warm August evening.

By 1859, William started to manufacture under licence, the Howe and Wheeler & Wilson machines. This was not enough for our young lad from the Black Country, he wanted, not only to make them, but also improve upon them. Oh! And to make some serious spondoolies as well.  

 


William Jones. A very solemn looking man.

To begin with, the Jones Long Shuttle Lockstitch was a Howe machine but William had big ideas and it was not long before he was manufacturing his own models.

For some reason, many of the sewing machine patents he patented were in his brother’s name, John Thomas Jones. Maybe John was instrumental in their invention? More likely it was to keep the patents quiet from his big American counterparts and competitors.

William, now on the road to success, went into partnership with Thomas Chadwick, one of the pioneers of early British sewing machines. It was most likely for financial reasons as partnerships often allowed more investment and less risk. There is only one problem with partnerships—partners!

Chadwick was one of the strikers at the Platt Brothers Engineering Works in Oldham. The strike was a turning point in British sewing machine history.


Elias Howe and Wheeler & Wilson the American sewing machine inventors and manufacturers had been looking for engineering firms on this side of the pond to handle their work. Unfortunately for them the first one they picked went on strike!

If the Platt strike had not happened at so crucial a moment, it is possible that Bradbury Sewing Machines, our oldest British sewing machine company would never have come to light.


Jones sewing machine fiddlebase to compete with the best selling machine of the 1870's, the Singer 12k.

 

You will have to read about Bradbury sewing machines later. For now we are still hot on the heels of William Jones.
 


Gold medals were hard to come by but in 1885 the Jones Sewing Machine Company won one!

One thing led to another and after one failed business partnership Chadwick went to Jones and between them they formed the Chadwick and Jones Company. They operated from a factory at Ashton-Under-Lyne.

Things could not have gone too smoothly for within three years the partnership was dissolved. Chadwick, who already had the bitter taste from a former - failed partnership, whipped off to Bradbury Sewing Machines, William’s greatest rival. I bet that was a sore point in the Williams household!

Chadwick had known Bradbury from days of old. In fact they had both been locked out of Platt Brothers together and had stood on the the picket line arm in arm, stopping scabs from getting into the factory. Whilst the old workmates had got back together, it left William free to operate without restrictions from his former partner.

William and his brother were eager beavers and took Chadwick’s departure as a real bonus, it smoothed the way for their expansion and the game was afoot.

 


The Jones Trademark a rising phoenix clutching the arrows of industry.

By 1869, they had patented their own machines and managed to get a large contract for Burtons the tailors to supply heavy-duty industrial machines to some of their factories. The successes of their domestic and industrial machines lead to their small business growing beyond all imagination.

In all my years in the sewing industry, I have only come across one Victorian Jones industrial machine and that was in a ship chandlers that had the machine from new, so they could be quite rare! Please don’t phone me if you have just found a dozen!  

William and his brother went on to make some superb sewing machines, many of which still survive to this day. They copied popular machines of the day like Singers New Family machine and the German transverse shuttle machines and added their own unique models like the Cat Back.  

Stamford Works

Eventually a great factory grew at Shepley Street, Guide Bridge, near Audenshaw, on the outskirts of Manchester. At the Stamford Works factory they employed thousands of workmen and the machines became a household name in Britain, much like Hoover or Marmite! Don't tell me you've never heard of Marmite! It's part of the British constitution.  

   

In its heyday the Jones, Stamford Works,  factory at Audenshaw employed thousands of skilled workmen.

Telephone Ashton-Under-Lyne 2274

The Jones saga was a true story of a small acorn becoming a giant oak.  

As the years rolled by William took a back seat and became the Chairman of the Board overseeing important matters and his brother John became Managing Director.

Along with Bradbury, Jones sewing machines were the really successful British sewing machines of the Victorian era. There is hardly a British collection that does not contain a Jones machine, I have around 20 myself.

The Jones Company went on to produce many different models for over 120 years. If you ordered more than 100 machines you could have your own name put on the machine. This is something that Singers never did. This is why so many Jones machines turn up in different dresses. 


This standard Jones was sold by W. Rushby & Co, Louth, Lincolnshire, England. Any company ordering more than 100 machines could have thier own name on the Jones machine.

Queen Alexandra, the connection

When The Princess of Wales used one of the Jones machines at one of her technical schools for a year. A testimonial to its reliability came from Marlborough House in London. the Jones Company was quick to act. They marked their machines with Princess Alexandra from then on.

On the 9th of August 1902, with great pomp and circumstance, Prince Edward was crowned King Edward VII of England. Princess Alexandra, King Edward's wife, became Alexandra Queen consort. Jones machines were then  marked— as supplied to HRH Queen Alexandra.     

            

A testimonial from Princess Alexandra was used to promote the Jones Serpentine machines and later put on the CS model though it was the Serpentine that she actually approved.

Princess Alexandra Caroline Marie Charlotte Louise Julia, Alex, was born at the Yellow Palace, an 18th-century town house next to the Amalienborg Palace in Copenhagen, Denmark. At the age of sixteen she was chosen as the future wife of Albert Edward, Prince of Wales and heir to Queen Victoria. She won the hearts of the British people as the Princess of Wales from 1863 to 1901, the longest anyone has ever held that title. Alexandra was Queen of the United Kingdom and the British Dominions and Empress of India from 1901 to 1910 as the consort of King Edward VII.

1 December 1844 – 20 November 1925 Queen Alexandra

The Testimonial  March 5th 1890
Marlborough House,
Pall Mall,
London

To the Jones Sewing Machine Company, Sirs, both your treadle and hand sewing machines have been used in HRH, The Princess of Wales'  technical schools, Sandringham, for more than a year. They have given every satisfaction both in dressmaking and sewing of undergarments. They are easy to work and in everyway superior to other makes I know.

The testimonial from Marlborough house came with consent from Princess Alexandra and with her approval. This was to be a huge boon to Jones for decades. All machines were marked with her Royal Approval and when she became Queen after Victoria's death they machines were marked  with Royal Approval Queen Alexandra.

The machines that she actually approved were the early Jones machines of the 1880's known as the Serpentine model. Out of all the Jones models, probably the one that is the most synonymous with Jones, is the family model known as the Serpentine, due to the sweep of the neck matching a bend in the famous London lake.  


Royal Appointment was a big deal and lead to many orders from Jones Sewing Machines. I spotted this sign at Blist Hill in Ironbridge outside the seamstress' shop..

Having Royal Approval was a big money spinner as well as a pat on the back. Customers obviously thought if it was fit for the Queen it must be good.


Royal Approval meant more sales, as with this 1920 Jones Family Central Shuttle CS machine.

The name Swan Neck was also used for the Serpentine model but the name that stuck was Cat Back, as it does have a familiar curve along the top arm to a cat’s back. Their most popular model ran for 30 years from 1879 to 1909. When sewing well it is a superb machine and very underrated at the moment with collectors. It will be a star of the future as it ticks all the collectors boxes and is obtainable. There can be fewer more stunning machines than this.

 

The Jones Serpentine Sewing Machine

     The Jones Cat Back, Swan Neck or Serpentine. One of the prettiest of all Victorian hand machines and very collectable today. It also came after 1890 with Approved by HRH Princess and later Queen Alexandra. You cannot get a much higher recommendation than that!

During WWII the Jones factory carried on producing sewing machines for the war effort but also produced uniforms and parachutes.

This was unlike the great Singer factory in Scotland where production of sewing machines ceased for the duration. Bren guns were made and ammunition in massive quantities, some 20 million bullets per week rolled off the production lines. 

The Jones sewing machine company is one of the oldest sewing machine companies in the world and although the Jones name disappeared from sewing machines in the late 1980’s Jones still survives and is now part of the Japanese - Brother industries.

A single story factory still stands today opposite  where the huge original 1870 factory once was.

Brother industries now own Jones. They were originally famous for their superb hand built pianos and now make a huge range of domestic and industrial machinery, everything from computers to keyboards.

One final point worth mentioning is the Jones Sewing Machine Company would mark their machines with many names such as the Lightning. If a large haberdasheries or iron mongers came to Jones with a order for over 100 machines they could have any name they wished upon the machine like Victoria or Harrods. It is one reason we see so many Jones machines in different skirts - so to speak.

I do hope you have enjoyed my brief history of William Jones and the start of his company.

Please do let me know what you think especially if you have any information of interest to add and do read my other sewing machine histories, they are pioneering stories of great men.

The end

A brief history of the Jones Sewing Machine Company and William Jones,

By Alex Askaroff

 

  Well that's it, I do hope you enjoyed my work. I have spent a lifetime researching and writing these pages and I love to hear from people so drop me a line and let me know what you thought: alexsussex@aol.com

A brilliant slice of 1940's life: Spies & Spitfires


Alex's stories are now available to keep. Click on the picture for more information.

 

 

 

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