Alex has spent a lifetime in the sewing industry and is considered one of the foremost experts of pioneering machines and their inventors. He has written extensively for trade magazines, radio, television, books and publications world wide.

Loads has been written about New Home and Janome so I thought you might like to see a Victorian advertising fan made by the company around 1890.

The fan depicts a jealous onlooker who is consumed with envy at what the other girl has had made on her fabulous New Home machine. The girl behind may be the same girl transformed? That has to be some sort of sewing machine!

A little far-fetched but a great picture all the same. I feel sorry for the little girl behind so the advertising may have backfired a little.

New Home Sewing Machine

The New Home Sewing Machine Company of Orange Massachusetts had their export office on 17^th Street, New York and later premises on 4^th Avenue and Union Square. They had sales premises in nearly every major town in America.

The company was Founded in 1860 as the Gold Medal Sewing Machine Co. It was renamed in 1882 to become New Home. Their motto was light running like a greyhound.

New Home was absorbed by the Japanese Janome Corporation in the 1950’s although the New Home name still continues to decorate some of their models.

New Home was one of the most successful sewing machine companies of the 19^th and 20th centuries and produced many different models.

Fancy a good read: Ena Wilf  & The One-Armed Machinist

A brilliant slice of 1940's life: Spies & Spitfires

Alex's stories are now available to keep. Click on the picture for more information.

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