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By Alex I Askaroff


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 Alex I Askaroff


Writer and Master Craftsman Alex Askaroff has spent a lifetime in the sewing industry and is considered one of the foremost experts of pioneering machines and their inventors.

Alex has written extensively for trade magazines, radio, television, books and publications worldwide. You may have seen him recently on the BBC show, The Great British Sewing Bee.



Over the last two decades Alex has been painstakingly building this website to encourage enthusiasts around around the Globe.


See Alex Askaroff on Youtube      http://www.youtube.com/watch?v=8-NVWFkm0sA&list=UL



Isaac Singer

The First Capitalist

Available on all media (inc digital format) worldwide Amazon

Press Release 11/11/2014

Isaac Singer
The Ultimate Capitalist


Alex Askaroff

How many of history's great characters can really say they changed the world? One man that did was the son of an immigrant, Isaac Merritt Singer. He pursued the ultimate rags-to-riches dream and made that dream a reality, building castles and palaces along the way. Singer sewing machines have become a household name and for the first time, pain staking research, over two decades, has brought the fascinating story of this forgotten giant to life

Isaac, Aged 12, ran away from a troubled home (and step mother) to a carnival passing through town. From living on his wits Isaac became one of the wealthiest men of his era.

Isaac's inventions helped kick-start the growth that made America the first Super Power, long before the likes of Carnegie, Ford and Rockefeller. His business techniques, salesmanship and entrepreneurial skills eventually brought jobs to millions of people around the world and made Singer a household name.
His story is inspirational, his wives and lovers, his empire building and his genius for invention. Isaac's unparallel business skills, his cold blooded ruthlessness (as he walks over the bones of his adversaries) and his final redemption is straight out of a Hollywood blockbuster.

Isaac's story is one of wars and women; when he died he was married to the most beautiful woman in Europe, 30 years his junior. In his will he named over 20 of his children, making each one rich beyond their wildest dreams; they in turn led a life of unparalleled excess setting Europe ablaze with intrigue and scandal.

Alex Askaroff, Master Craftsmen and renowned world expert of pioneering sewing machine inventors has just had his 10th book published. Amazingly it is already the No1 best selling book of its kind. Interestingly over 90% of the sales have been abroad with 72% selling to the North American market.
Not only is it a great read but you are learning about one of the fascinating hidden characters of history, a little runaway that set the world on fire. No fiction comes close. Isaac's story will blow your mind and may be the best tale that never made it to Hollywood.
Country Books release date 10/11/14

Paperback: ISBN: 978-1-910489-05-5     £17
Hardback: ISBN:   978-1-910489-07-9     £27

Available on all media (inc digital format) worldwide Amazon and bookshops


News Flash! Nov 2014

At last after 30 years of collecting and compiling I have nearly completed the first definitive book on Isaac Singer, his invention and his family. If you would like more information on how to order a copy please click on the picture or mail me: alexsussex@aol.com



At last after 30 years of collecting and compiling I have nearly completed the first definitive book on Isaac Singer, his invention and his family. If you would like more information on how to order a copy please mail: alexsussex@aol.com

I have spent the last 2 days on your website…SEWALOT  …. like most of the other comments on the site… wow… fantastic  site, with great details and information.
I was very impressed with the Isaac Mettitt Singer story, amazing life, and truly worthy of a Hollywood Blockbuster. I did not know too much about the man, but you have certainly made me do more research and read about his life some more. 
Bic Gohil




Well that's it for this page for the full story click on the link above.

I do hope you enjoyed my work. I have spent a lifetime collecting, researching and writing these pages and I love to hear from people so drop me a line and let me know what you thought: alexsussex@aol.com.

Also if you have any information to add I would love to put it on my site.





All Alex's books are on www.crowsbooks.com

Both Sussex Born and Bred, and Corner of the Kingdom
 are now available instantly on Kindle and iPad.


Alex's Book: Tales from the Coast

Fancy a funny read: Ena Wilf  & The One-Armed Machinist

A brilliant slice of 1940's life: Spies & Spitfires

Alex's stories are now available to keep. Click on the picture for more information.


 Skylark Country



Thanks for such a great site.
My grandfather, Walter J. Rickey, was the manager of the Singer
plant in Glasgow from about 1907 until his death in 1937.  A
previous General Electric engineer in Schenectady, NY in some
way he met Singer who asked him to become the manager of
the plant in Indiana, where my mother was born.  From Indiana
he was transfered to Scotland, where the family lived at Clarendon,
Helensburgh.  The Glasgow plant produced shell casings during WW I,
returning to sewing machines after the war.

Rickey met an unfortunate end when on a trip to Marseilles, where
Singer wanted to build another plant;  he missed a turn leaving Paris
drowning in the Seine.  There must be more to this bit of history
as the only news clipping in the family archive is a
very short paragraph.

My uncle, George Rickey, sculptor, remembers the Scotland
years in a BBC film "The Moving World of George Rickey".

If any historian is interested in more detail of the Rickey
years in Scotland with Singer I'd be happy to share.

Norman L. de Vall

Hi Alex

I just wanted to send a note to tell you how much I've enjoyed reading your sewing machine articles.  Especially the Singer Saga....   Good old Isaac really got around didn't he?  You also have a fabulously engaging style of writing.  :)

All the best and keep up the interesting writing!

Patty Davis

Hi Alex
Fascinating article on Isaac Singer. Didn't know he was such a little devil. I will never again look at my old Singer Sewing Machine the same way.
Lisa Porucznick




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CONTACT: alexsussex@aol.com  Copyright ©   

As a new collector I have found your site has increased my knowledge in a short time to a degree that I couldn't have imagined.
Thank you again for all the useful information you give freely to us.
Kind regards
Brenda P