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By Alex I Askaroff


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 Alex I Askaroff


Writer and Master Craftsman Alex Askaroff has spent a lifetime in the sewing industry and is considered one of the foremost experts of pioneering machines and their inventors.

Alex has written extensively for trade magazines, radio, television, books and publications worldwide. You may have seen him recently on the BBC show, The Great British Sewing Bee.



Over the last two decades Alex has been painstakingly building this website to encourage enthusiasts around around the Globe.


See Alex Askaroff on Youtube      http://www.youtube.com/watch?v=8-NVWFkm0sA&list=UL



Isaac Singer
History of a giant
By Alex Askaroff
Isaac Merritt Singer 27th October 1811 to 23rd July 1875

The story of Isaac Merritt Singer is straight out of American folklore. Isaac ran away from a troubled home to a carnival that was passing through his town.

From living on his wits Isaac became one of the wealthiest men of his era, long before the great men of American history like Ford and Rockefeller.

Isaac's story is one of wars and women, in his will he name over 20 of his children and made each one rich beyond their wildest dreams.

Isaac Singer wrote his own history in his unique style and when he died as an old man he was married to the most beautiful woman in Europe, 30 years his junior (cover picture).

Isaac's inventions helped kick start the greatest industrial growth that America had ever seen and made it into the first world super power. His techniques, salesmanship and entrepreneurial skill brought jobs to millions of people world wide and made Singer a household name.

Isaac's story will blow your mind and may just be the best tale that has never made it to Hollywood.  


News Flash! Nov 2014

At last after 30 years of collecting and compiling I have nearly completed the first definitive book on Isaac Singer, his invention and his family. If you would like more information on how to order a copy please click on the picture or mail me: alexsussex@aol.com


At last after 30 years of collecting and compiling I have nearly completed the first definitive book on Isaac Singer, his invention and his family. If you would like more information on how to order a copy please mail: alexsussex@aol.com

I have spent the last 2 days on your website…SEWALOT  …. like most of the other comments on the site… wow… fantastic  site, with great details and information.
I was very impressed with the Isaac Mettitt Singer story, amazing life, and truly worthy of a Hollywood Blockbuster. I did not know too much about the man, but you have certainly made me do more research and read about his life some more. 
Bic Gohil




Well that's it for this page for the full story click on the link above.

I do hope you enjoyed my work. I have spent a lifetime collecting, researching and writing these pages and I love to hear from people so drop me a line and let me know what you thought: alexsussex@aol.com.

Also if you have any information to add I would love to put it on my site.





All Alex's books are on www.crowsbooks.com

Both Sussex Born and Bred, and Corner of the Kingdom
 are now available instantly on Kindle and iPad.


Alex's Book: Tales from the Coast

Fancy a funny read: Ena Wilf  & The One-Armed Machinist

A brilliant slice of 1940's life: Spies & Spitfires

Alex's stories are now available to keep. Click on the picture for more information.


 Skylark Country



Thanks for such a great site.
My grandfather, Walter J. Rickey, was the manager of the Singer
plant in Glasgow from about 1907 until his death in 1937.  A
previous General Electric engineer in Schenectady, NY in some
way he met Singer who asked him to become the manager of
the plant in Indiana, where my mother was born.  From Indiana
he was transfered to Scotland, where the family lived at Clarendon,
Helensburgh.  The Glasgow plant produced shell casings during WW I,
returning to sewing machines after the war.

Rickey met an unfortunate end when on a trip to Marseilles, where
Singer wanted to build another plant;  he missed a turn leaving Paris
drowning in the Seine.  There must be more to this bit of history
as the only news clipping in the family archive is a
very short paragraph.

My uncle, George Rickey, sculptor, remembers the Scotland
years in a BBC film "The Moving World of George Rickey".

If any historian is interested in more detail of the Rickey
years in Scotland with Singer I'd be happy to share.

Norman L. de Vall

Hi Alex

I just wanted to send a note to tell you how much I've enjoyed reading your sewing machine articles.  Especially the Singer Saga....   Good old Isaac really got around didn't he?  You also have a fabulously engaging style of writing.  :)

All the best and keep up the interesting writing!

Patty Davis

Hi Alex
Fascinating article on Isaac Singer. Didn't know he was such a little devil. I will never again look at my old Singer Sewing Machine the same way.
Lisa Porucznick




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CONTACT: alexsussex@aol.com  Copyright ©   

As a new collector I have found your site has increased my knowledge in a short time to a degree that I couldn't have imagined.
Thank you again for all the useful information you give freely to us.
Kind regards
Brenda P